In 2015, everyone was commenting #lifegoals under other people’s social media posts.
And if we’re being honest?
Most of us didn’t actually believe we could have the life we were commenting on.
We were admiring it from the outside. A little bit jealous. A little bit discouraged. Telling someone else they’d made it, while quietly wondering if we ever would.
At the time, I didn’t see my path in any of it.
I wasn’t chasing a six-figure salary or the corner office.
But I also didn’t want to settle for a life that felt like autopilot.
What I wanted was a life I couldn’t wait to wake up to. Not someone else’s version of success. Mine.
So I started building it.
Not overnight. Not perfectly. But intentionally. And along the way, I realized I wasn’t the only one.
Life Goals Mag exists for the ones who saw the dream life… and didn’t believe it was for them.
The ones who crave something slower, deeper, more grounded.
The ones creating their own version of life goals — the kind you don’t have to post to prove.
Meet Our Founder, Coley Lane Bouschet
Hi, I’m Coley — founder of Life Goals Collective, dreamer, strategist, and your go-to for building sustainable momentum toward the life and business you actually want.
I live in Portland, Oregon, where you’ll usually find me walking to a boutique workout class, sipping an iced oat milk latte, or hanging out with my corgi, Riley. (Preferably with a good podcast or a new project I’m obsessed with.)
What We Believe at Life Goals Collective
📌 Your life goals don’t have to look like anyone else’s.
You get to define them. Build them. Live them. Quietly or loudly, but fully yours.
🌿 Growth should support your life, not steal from it.
This is about sustainable, soul-aligned progress. The kind that still leaves time for coffee, joy, and not being “on” all the time.
💡 You’re not too late. You’re not too much.
You’re just building something honest in a world that profits from pressure.
📵 The Offline Girl is the new success story.
She’s grounded, slow, intentional. She logs off without guilt. She creates quietly. And she knows her life doesn’t have to be seen to be valuable.
The Life Goals Values
Intentional Growth
We don’t rush. We don’t chase. We build momentum that lasts, even when you’re resting.
Empowered Individuality
You don’t need a niche. You don’t need to be digestible. You just need to be true.
Creative Integrity
Your content can be real. Your pace can be slower. Your brand can reflect who you actually are.
Life-First Freedom
You didn’t leave the 9–5 to be glued to your phone. We’re building lives that let us log off, go outside, and live.
You’re in the right place…
If you’ve ever felt like:
- Everyone else got the manual for a successful life (and you missed it)
- You’re craving more space, more intention, more you
- You want your content and business to feel like an extension of your actual life
Then this space was made for you.
Life Goals is about reclaiming the phrase “life goals” and making it your own. Not the glossy version. The honest, deeply personal, actually-feels-good-to-live version.
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Want to bring this energy into your business?
Life Goals Marketing is our sister agency where we help creatives grow with Pinterest, blogging, and email strategies that build traffic quietly in the background so you can stay focused on living the life you’re creating. Explore Life Goals Marketing →